THE NEXT GOOGLE?

THE NEXT YAHOO?

WWW.OOSSOO.COM

Google

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The Value of a name...

When deciding upon a website name it essential to have name recognition. Proper naming can make or break a product.

Case Study:

Google and Yahoo.

These two search engines respresent the dominant force in the current search engine. While the business plan and managemnt of both of the companies is excellent adnr esponsible for unprecendented growth there is no doubt that the name has made them both.

  • Yahoo-derived presumabley from the exclamation that one would make upon successful location a page with useful content.
  • Google- A derivation, acutally a misspelling, of a the word googol that means a 1 followed by a 100 hundred zeros, or more general an imense number.

Often in business it wise to examain those successful in the industry and repeat what they have done. While this is no guarantee to sucess, it may be the first step in the right direction.

So whats in a name.

What makes Google and Yahoo so special?.

Simmilarities.

              • 2 Syllables
              • Repeating 'o'
              • Three Vowels
              • Catchy Names
              • Both are wasy to say roll off the toungue
              • Positive Conitation
              • Both are words not otherwise used in English.

Repeating letters and vowels add a jingle-like quality and aids in simplicity and memorization that makes these memorable names.